The real cost of this misanthropy we call capitalism is not just the deprivation, but it's also the hopelessness and nihilism to which people like the man in this article who lauds Obama inevitably succumb once they realize they have been had. Try to imagine a society in which everyone feels empowered, and is; in which one is an equal partner in every endeavor in which one engages; where one's human dignity is always acknowledged and one's desire to participate and contribute encouraged; where equality in all aspects of life is universally recognized as a human right.
Now take a look around.
http://www.iol.co.za/news/now-it-s-botswana-talking-of-revolution-1.1072036